Ladbrokes – UKinvasion
17 Aprile 2010

The goal was to set up a temporary live betting of bwin at Mugello during the Moto GP Italian Grand Prix to increase the number of bettors (from a tactical point of view) and raise the awareness of the brand by preparing an entertainment event aimed at target. We took care of the design and set up of the truck - the live show and the selection of the driver and the DJ - the distribution of gadgets - the selection of the staff. The activity included a prize: the lap of the track on a scooter, special passes for the paddock. We hit the target perfectly. The brand benefits from strong visibility. The area around the truck has been constantly crowded despite the multiplicity of activities. The animation staff was very active and the distribution of the numerous gadgets allowed the brand to be conveyed throughout the circuit.