Absolut Night Tour

Primary objective of the activity: to maximize the brand's impact in discos and nightclubs, while remaining consistent with Absolut night events. The idea of a "kiss room", as a meeting point and fulcrum of the evening where, after consuming an Absolut product, you will be allowed to enter to take a "spicy" photo. The final goal is to make social events viral, through photos of participants in the dedicated # Absolut. Lateral created the concept and dynamics of the Absolut Vodka evenings, produced the set-up materials and managed the logistics and production of the gadgets.